How to Choose the Best Social Media Monitoring Tool?
Follow these step-by-step instructions to select the best social media monitoring tools to handle your brand's unique needs and challenges.
As a social media marketer and professional, it’s essential to know what people say and share about your brand. By simply following a few profiles and observing engagement on a few posts, you might not be able to develop a full picture of the impact your brand makes online. That’s why best social media monitoring tools are such an essential part of successful social media marketing.
What is Social Media Monitoring?
Social media monitoring can be summed up as actively listening to your audience. Social media is used all over the globe, yet social media monitoring is oftentimes ignored by the very brands that stand to benefit the most.
”Social listening is a marketing tactic that has been around for a while and yet isn’t overused,” says top CMO influencer Jeff Bullas.”Or, to be fair, isn’t used that much at all.”
The problem is a lack of knowledge. People simply don’t know how impactful an ear to the streets can be. But, the truth is that the Best social media monitoring tools can be just as useful to small business owners as they are to Fortune 500 executives.
With social media monitoring tools in place, you can thoroughly crawl through multiple networks for any mention of your brand or engagement between customers, prospects, and even competing brands.
To make it easy for you to get started, we’ve created a step-by-step formula for you to follow when choosing the optimal tool for your brand’s unique needs. Follow these steps and you’ll be on your way to better customer service, increased social presence, and increased brand exposure.
Steps to Effective Social Media Monitoring
1. Define Goals
This first step will help you to narrow down the scope of the tools you may need to consider when comparing the social media monitoring tools. Document specific goals you want to achieve or challenges you need to overcome, and then identify how using social media monitoring tools can help. Not only does this help you identify strengths in individual tools, but it also helps you eliminate certain ones from your list.
For example, you may want to track all social channels that belong to your brand or clients. Or maybe you want a great way to crawl various social media platforms for particular keywords, hashtags, or mentions. You may even be searching for popular influencers in a particular niche.
Whatever your goals may be, document them in clear, concise terms. And don’t be afraid to think outside the box.
Goal setting puts you and your team for those unexpected roadblocks on the path to success.
2. Social Listening
After you have a clear set of goals and a list of features to look for in the social media monitoring tools, you’re ready to dig in. One of the cornerstones you’re looking for is powerful social listening features. Make sure that the tool you choose can comb through platforms in several modes.
Another feature that could help you achieve your social media goals and avoid unwanted PR disasters is the alert feature. This allows you to receive a ping in real-time whenever a user mentions your brand on social media.
These alerts can be customized to meet your monitoring needs and go a long way in improving customer service, as they allow you to cut down on response times and address customer or prospect concerns and comments fast.
4. Campaign Monitoring
As part of your social media efforts, you’ll likely be using various kinds of initiatives and campaigns to boost exposure for your brand. In these cases, campaign monitoring is absolutely essential. A social media management with campaign monitoring features is oftentimes taken for granted, but the insights you gain here are invaluable.
Monitor Brand Mention across Multiple Networks with Social Media Monitoring Tool Sign Up 14 Day Trial
You’ll want to choose a social media monitoring tool that can effectively track your campaigns and provide the intel needed to make data-driven decisions going forward.
Campaign monitoring is one of those features that not every social media monitoring tool provides. So, it’s vital that you check for its ability to monitor campaigns and give you analytics about engagement and user activity in relation to your brand.
5. Sentiment Analysis
Sentiment analysis can be tricky. It’s a complex feature of only the most advanced and best social media monitoring tools.
First impressions are crucial. If a negative theme connected to your brand begins to develop, it’s imperative that you address the issue immediately. In these types of situations, customer loyalty will either go up or down. Your ability to respond across a variety of social media platforms is what determines the outcome.
If you think your brand or your clients will benefit from this kind of access, and there’s little doubt that you will, you’ll want to check specifically for sentiment analysis, as it’s not always included.
6. Pricing and Budget
Last and certainly not least, we come to pricing. When considering the social media monitoring tools for your brand, one of the key criteria should be their price and whether they’ll fit into your carefully considered budget. You should pick a tool which provides various features like approval workflow and many more
Unfortunately, not every tool on the market comes at a reasonable price. What’s more, some tools come with a rate that varies while others host a fixed rate. Some tools come with all the bells-and-whistles for one rate, while others provide different sets of features depending on the plan you choose.
Consider the size of your brand and your team, as well as the scope of your social media campaigns. If you plan to scale in the near-future, you’ll want to take that into consideration, as well.
The benefits must outweigh the costs. This is true in almost every faucet of life. When dealing with your business, however, your decisions have the potential to impact others on your team, or even clients that trust you with their investments.
It’s always a good idea to ensure your budget is sound and to take your time when making any investment.
We have reviewed some of the essential steps required when trying to choose between some of the best social media monitoring tools available on the market. These include setting goals, reviewing features, and sticking to your budget when considering the price you’re willing to pay.
HipSocial by 500apps is a social media management tool that offers feature which includes social media monitoring, social media listening, post scheduling, approval workflow along with detailed analytics and it is free for first 10 users.
What Makes the Best Social Media Management Tool?
Manage all social media channels in one place
Add unlimited projects for multiple clients
Create and publish posts on all social media channels
Configure multiple streams like Twitter pages, Instagram posts
Plan and schedule bulk social media posts
Access reports for a detailed overview of day-to-day accomplishments
Fetch content, images from various sources using web scraper
Integrate with various third-party applications like CRM, social media apps and more
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature