10 Tips to Choose the Best Social Media Engagement Tool
Learn how the right social media engagement tool can boost your company’s presence, as well as how to choose the best solution for your brand’s needs.
For most business owners, it’s impossible to find time to stay active on every social media platform while dealing with the stresses and surprises that come with running a successful business. It’s important to look for help wherever you can find it. Advances in technology and in our overall understanding of consumer behavior have led to powerful social engagement tools that make the process of social media marketing easier than ever before.
But, a quick Google search reveals yet another problem: there’s an seemingly endless stream of possible solutions to choose from. It can be overwhelming just trying to choose a social media engagement tool from the growing selection available on the market. To make matters worse, not all solutions are created equal. Some tools are designed for Fortune 500 companies with thousands of employees and a massive base of followers, and others may not provide all the functions you need.
And so, our experts at HipSocial put together a quick and easy guide to help you choose the best social media engagement tool for your brand.
Tips to Choose the Best Social Engagement Tool
1. Understand Your Audience
Your first step in choosing a social engagement tool is just like the first step of a cohesive social media strategy. Your audience, whether they’re recent college grads on LinkedIn or fashion-forward women on Pinterest, has three foundational desires:
- They want to be acknowledged and valued
- They want to connect with like-minded people
- They want to be rewarded
It’s all about the audience. So, define the objectives of your business and target relevant customers through these insights.
You’ll need to listen to your audience to determine their needs and desires. There are many tools that provide social listening features. Most buying decisions (and decisions in general) are heavily influenced by emotions. Social media platforms like Facebook, Twitter, and Instagram, among many others, provides an excellent means to watch consumers engage with brands in real-time. These real life instances will provide you with insights and emotional triggers you can implement into your own campaign strategies.
Various tools provide a variety of features and functions that will facilitate different strategies. In short, a deep and cumulative understanding of your audience is important for choosing the right software that can help you meet their expectations.
Boost your Social Media Engagements to New Level Sign Up 14 Day Trial
2. Comprehend Each Platform
You want to focus on the strengths and weaknesses of each social media platform that your business uses or will potentially use to attract new customers or clients. Each social platform cater to specific demographics.
B2B marketers looking for other business professionals likely find more success on LinkedIn or Twitter than on Instagram, while younger consumers may frequent Instagram and Facebook more. Some segments of your audience may use multiple networks. Use the insights you gain from audience research to help you determine the platforms that will provide the best ROI. It’s never recommended to blast out as much content as possible across every social media platform you find.
3. Focus on Competitors
After selecting a platform and analyzing your audience you’re ready to conduct competitor analysis. Analyze your competitors, noting various elements of their ads on social media. This provides insight and inspiration you can implement in your own campaign strategies.
Competitive analysis provides invaluable insight that helps shape your overall social media strategy. It also informs you as to features and functions your competitors take advantage of, giving you a good idea of what to look for in a Social media engagement tool for your own brand.
4. Choose Automation and Integrations
Automation is key in a growing, dynamic marketplace. Social media engagement tools that automate tedious or monotonous tasks help to boost team productivity and free up time for your team to focus on other tasks and issues. Moreover, seamless integration into third-party apps and solutions is vital to a productive workflow. Never settle for a tool that fails to integrate with popular extensions. There are various tools that provides automation features like content scheduler which helps you to schedule posts ahead of time.
5. Focus on User Experience
In this case, user experience is directly linked to productivity. Consider your marketing team or members of your staff that will be using the software most often. Many tools offer bells and whistles that are rarely used. And while these solutions prove to be more versatile, they’re also more complex. Ease-of-use should be a priority. Not only will this improve the productivity of your team, it’s also easier to learn and teach.
6. Become Mobile-friendly
Accessibility is another important, yet often overlooked element of a great social engagement tool. Look for software that is optimized for mobile devices, allowing your team to access data and work remotely. This not only improves productivity, but it also shortens response time for social media users who send messages to your brand. Social media engagement has a lot to do with customer satisfaction, so give your employees the tools they need to interact with users around the clock.
7. Leverage Analytics
Choosing a tool with powerful social media analytics features will help you maintain accurate data you can use to optimize social media campaigns going forward. These tools should also provide robust data security for storing sensitive company and customer or client data.
8. Use SaaS-Based Software
The best thing to do when looking for this kind of software is to rule out any options that aren’t SaaS-based and which don’t save backup data. Not only does this free you of the need to maintain storage space, but it also eliminates the need to install and setup software on your company devices. SaaS-based solutions are more accessible and generally cost less than their traditional counterparts on the market.
9. Performance Optimization
Productivity is not only important for your employees. Your social media campaigns can also be monitored. Find a Social media engagement tool that collects data on the performance of your campaigns as well as your team’s social media efforts. There are few tools that provide approval workflow feature which helps to increase collaboration as well as productivity.
10. Customer Service
Test the product’s support team during your free trial. Focus on their response time and the effort they put into addressing any concerns you might have and meeting your needs. Also, check the type of channels you can reach them on to find answers quickly.
We have covered the 10 most important tips for choosing a Social media engagement tool. If you’re in the market for a new solution, we encourage you to try HipSocial a social media management tool developed by 500apps. HipSocial offers freee access to first 10 users.
What Makes the Best Social Media Management Tool?
Manage all social media channels in one place
Add unlimited projects for multiple clients
Create and publish posts on all social media channels
Configure multiple streams like Twitter pages, Instagram posts
Plan and schedule bulk social media posts
Access reports for a detailed overview of day-to-day accomplishments
Fetch content, images from various sources using web scraper
Integrate with various third-party applications like CRM, social media apps and more
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature